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Holly Camponez

A few of my favorite things:

Interior Designer: Studio DB (Britt and Damian Zunino)

Architect: Anthoni Gaudi. I absolutely love how his work insists on centralizing beauty, color, imagination, and whimsy.

Food: I'm a sucker for soup and sourdough. Gazpacho in the summer and anything creamy and vegetable heavy in the winter.

Beverage: A whiskey ginger with good bourbon. 

Words I'm Inspired By: At all costs, protect and cultivate joy.

Book: Brideshead Revisited by Evelyn Waugh

Film: The Royal Tenenebaums and/or Life Aquatic by Wes Anderson

Vacation Destination: The Maldives

Local Place to Visit: Estes Park

Advice that's stuck with me: My parents always told me the secret to their happy marriage (and life in general) is: When you mess up - and you will - don't wait to long to say your sorry and get back to having fun. 

 

Bio Coming Soon.

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Our 3-Phased Marketing Strategy

Compass Is Giving Homeowners the Same Advantages as Real Estate Developers and Professional Homebuilders

The marketing strategies that Compass supports are not novel or new. In fact, they have been used by the largest and most successful group of sellers in the industry—professional homebuilders and real estate developers. They have a sophisticated playbook on how to sell homes, and just like some homeowners, have properties they want to advertise that aren’t ready to be shown. Here are the key things they do:

Test Aspirational Pricing

They test an aspirational price or validate a pricing strategy privately before listing on the MLS.

Harness the Power of Pre-Marketing

Find a Real Estate Agent

They pre-market while staging and preparing the home to create interest and anticipation before it's ready to launch. 

Learn from Engagement Insights From the Listing Page

They learn from the data and analytics they get from their websites, including property page views, visits, and engagement insights. 

Protect and Control Their Data

They control which websites their photos, address, and data appear on and protect their data. 

Pre-Marketing by the Numbers

Our research shows that Compass-sold homes that are pre-marketed before going active on the MLS, on average, are associated with these results:

2.9%

Higher Closing Price

20%

Faster to Contract

30%

Less Likely to Drop in Price

The Fundamentals

Where Homeowners Choose to Market First

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