Luxury Construction Marketing

When approaching a new project, we factor in what the building cost is, what the principal's vision for the end product is and combine those two factors with what the market will bear. Often, our pricing approach sets new market price benchmarks which result in a higher net profit for our builders and developers.

Marketing that matches the quality of construction is paramount; MCM Collective uses sophisticated marketing channels to reach buyers in targeted international, national and local markets. Using exclusive graphic designers, online & print advertising in high-end channels including appropriate current social media, & copyright that speaks to our targeted buyer, we find the buyers that are most likely to appreciate & desire our builder and developers product at a pace above the market average, resulting in higher sales prices, more contracts and less time on market.

At MCM Collective, we have found the most success with high-end custom new construction sales by using a East & West coast marketing strategy applied to the Colorado market that is focused on creating demand & competition. Utilizing pre-completion product renderings to market online & on the build site stirs up demand ahead of a full MLS & Realtor community launch event after completion. Our method reduces the odds of pre-completion days on market, price reductions and low offers before completion.

At MCM Collective, we offer systematic transaction management with our administrative prowess and team of staff members. Whether it is process driven scheduling for buyer communication throughout the construction process to keep buyers informed (which creates less buyer questioning and doubt) or our support of buyer orientation & final walkthroughs, we’re here to take the buyer stress points off our builder client’s plate.